Listen to Scott Brinker's Transformational Marketer Interview
Meet Scott Brinker
Editor and Publisher, chiefmartec.com
Scott Brinker publishes the Chief Marketing Technologist blog, chiefmartec.com, and is the program chair of the MarTech conference series. He is the author of the book "Hacking Marketing" published by Wiley. He is also the co-founder of Ion Interactive, a provider of interactive content marketing software to many of the world's leading brands. He has degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.
"How do we reinvent the art of marketing in these new channels, through these new touchpoints?"
- Scott Brinker
Through Transformational Marketing.
Transformational Marketing alters business models by changing how organizations market, communicate, and sell to customers.
By providing products and services that actually make the customers’ lives better, companies build valuable customer experiences and transform customers into brand advocates.
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