Listen to Scott Brinker's Transformational Marketer Interview

 

 

Read Interview Transcript here.

Meet Scott Brinker
Editor and Publisher, chiefmartec.com

Scott Brinker publishes the Chief Marketing Technologist blog, chiefmartec.com, and is the program chair of the MarTech conference series. He is the author of the book "Hacking Marketing" published by Wiley. He is also the co-founder of Ion Interactive, a provider of interactive content marketing software to many of the world's leading brands. He has degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.

 

"How do we reinvent the art of marketing in these new channels, through these new touchpoints?"
- Scott Brinker

Through Transformational Marketing. 

Transformational Marketing alters business models by changing how organizations market, communicate, and sell to customers. 

By providing products and services that actually make the customers’ lives better, companies build valuable customer experiences and transform customers into brand advocates.

In previous and upcoming interviews, you'll listen to marketing leaders share how they are using Transformational Marketing to reshape their story, drive changes in their industries, and redefine the relationships with their customers.

Click here to watch the next episode 

 


Learn the Secrets of  Transformational Marketing

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Transformational Marketers have 3 major obstacles to overcome: Simplicity in Story, Clarity in Strategy, and Alignment in Systems. Based on our collective experiences helping brands move to the TopRight corner of the market, we have compiled an ebook to help you ignite transformational change within your organization.

If you want to learn how to transform your marketing, engage your customers, and grow your business then this ebook is for you. Simply tell us your current marketing challenge and get FREE access to TRANSFORMATIONAL MARKETING: Moving to the TopRight.

Access the Transformational Marketing eBook >