Watch Scott Barton's Transformational Marketer Interview
Meet Scott Barton
Scott Barton is a nonprofit marketing leader at the Institute for Humane Studies (IHS) at George Mason University. Scott has created a dynamic new online education resource that is bringing the ideas of liberty to millions of students. His work at IHS has reshaped the organization's vision, strategy, management team, and fundraising efforts. Scott believes in the power of inbound marketing, and focuses on earning potential clients’ attention by creating compelling content that creates two-way communication. Scott’s long-term vision includes positioning the IHS marketing team as a strategic partner to achieve organizational goals and create and promoting relevant products that fulfill market demand.