Watch Lidia Frayne's Transformational Marketer Interview




Episode 7: How I Managed Change During the Dell/EMC Merger

Meet Lidia Frayne, Director of Operations at Dell Technologies

Lidia Frayne is an expert marketing, process-improvement, and engineering professional adroit in the administration of marketing, brand and portfolio management, lean manufacturing, six-sigma business process improvement, and organizational change management. Lidia has over 16 years of experience and holds an MBA from the University of Texas. Her ability to employ strategic on-time and ahead-of-schedule execution management has been demonstrated in many instances and in a variety of progressive capacities, including as Chief of Staff, Director, and Strategist. Prior to Dell, Lidia worked in privately and publicly held companies in the food and manufacturing industries. Finally, Lidia speaks, reads, and writes the English and Spanish languages. She is a native of El Salvador and lives in Austin Texas with her husband and two children. Follow her @lidiafrayne or connect on LinkedIn.

“At the end of the day, it became all about storytelling.”

— Lidia Frayne

What is Transformational Marketing? 

Transformational Marketing alters business models by changing how organizations market, communicate, and sell to customers. 

By providing products and services that actually make the customers’ lives better, companies build valuable customer experiences and transform customers into brand advocates.

In previous and upcoming interviews, you'll listen to marketing leaders share how they are using Transformational Marketing to reshape their story, drive changes in their industries, and redefine the relationships with their customers.

Click here to watch the next episode 


Learn the Secrets of  Transformational Marketing


Transformational Marketers have 3 major obstacles to overcome: Simplicity in Story, Clarity in Strategy, and Alignment in Systems. Based on our collective experiences helping brands move to the TopRight corner of the market, we have compiled an ebook to help you ignite transformational change within your organization.

If you want to learn how to transform your marketing, engage your customers, and grow your business then this ebook is for you. Simply tell us your current marketing challenge and get FREE access to TRANSFORMATIONAL MARKETING: Moving to the TopRight.

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