Watch Andrea Koslow's Transformational Marketer Interview

   

 

 

 

Meet Andrea Koslow
Former Senior Director of National Brand Strategy & Marketing Production at PBS

Andrea Koslow is a strategic communicator and prolific producer of award-winning broadcast, video, radio, print, and digital media. As the Senior Director of National Brand Strategy & Marketing Production for Public Broadcasting Service (PBS), she has pioneered a strategic brand health practice, developed a personae strategy for audience and donor targeting, and is leading a brand audit as part of an effort to refresh the overall consumer brand experience. Her responsibilities also include management of the organization’s federally registered trademarks including training and licensing for more than 350 member stations nationwide. Under her watch, her marketing production team has delivered more than 15 national multimedia campaigns annually, as well as institutional promotion and fundraising marketing assets to drive watching and giving.

Prior to PBS, she served as the Executive Director, Brand & Creative Marketing at the National American Red Cross for nearly 10 years. Her responsibilities spanned oversight and coordination of the marketing functions of the national organization including creative resources, brand management, entertainment and celebrity outreach, and advertising. She holds a Bachelors degree from Furman University and graduated with honors from L’Academie de Cuisine French Culinary School. She earned her Masters in Film and Video Production at the American University School of Communication and has served as an Adjunct Professor since 2013. Rumor has it she still holds the distinction of being Jane Fonda’s longest-running personal assistant to date.

“My mantra is: always get the right message, at the right time, with the right audience, via the right platform.”

-Andrea Koslow

What is Transformational Marketing? 

Transformational Marketing alters business models by changing how organizations market, communicate, and sell to customers. 

By providing products and services that actually make the customers’ lives better, companies build valuable customer experiences and transform customers into brand advocates.

In previous and upcoming interviews, you'll listen to marketing leaders share how they are using Transformational Marketing to reshape their story, drive changes in their industries, and redefine the relationships with their customers.

Click here to watch the next episode 

 


Learn the Secrets of  Transformational Marketing

Screen_Shot_2016-04-14_at_9.30.14_AM.png

Transformational Marketers have 3 major obstacles to overcome: Simplicity in Story, Clarity in Strategy, and Alignment in Systems. Based on our collective experiences helping brands move to the TopRight corner of the market, we have compiled an ebook to help you ignite transformational change within your organization.

If you want to learn how to transform your marketing, engage your customers, and grow your business then this ebook is for you. Simply tell us your current marketing challenge and get FREE access to TRANSFORMATIONAL MARKETING: Moving to the TopRight.

Access the Transformational Marketing eBook >