The Alignment of Nonprofit Marketing and Fundraising Teams is Critical
Not only are these two functional areas aligned in service to the key audiences and supporters of the organization, but also employing similar tactics to understand the needs and motivations of those audiences.
Collaborating on insights and market data should be the rule, but instead it’s rare. At best, disjointed insights efforts are costly, and at worst, they work at cross-purposes through confused messaging in the marketplace.
Creating a compelling donor experience relies heavily on your nonprofit's ability to:
- Align marketing and development goals
- Align audience insights across teams
- Tell a compelling, aligned 6-second story
Today, you have an opportunity to take full advantage of this for your organization. Learn how collaboration can help your NPO form richer and more fruitful relationships with people who care about your mission and work.