The Alignment of Nonprofit Marketing and Fundraising Teams is Critical to Success

   

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Collaborating on insights and market data should be the rule, but instead it’s rare.

Both marketing and fundraising are providing services to key audiences and supporters of the organization, but they are employing similar tactics to understand the needs and motivations of those audiences. At best, misaligned insights efforts are costly, and at worst, they work at cross-purposes through confused messaging in the marketplace.

Creating a compelling customer experience relies heavily on your nonprofit's ability to:

  • Align marketing and development goals
  • Align audience insights across teams
  • Tell a compelling, aligned 6-second story

Take advantage of this guide for non-profit leaders and learn how collaboration can help your NPO establish richer and more fruitful relationships with people who care about your mission and work.

Simply fill out the form to access our recent whitepaper: Striking the Right Balance Between Nonprofit Marketing and Fundraising Teams. 


Preview the Whitepaper 

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